Ambition Survey 2011

Our clients continue to approach us for advice regarding their plans to develop their businesses overseas. With this in mind, in this second year of the BDO Ambition Survey we have sought to identify the factors that make a new market attractive. We also asked CFOs to share the knowledge gleaned from their global expansion experiences in order to help our clients.

Research was conducted in thirteen countries and the focus of the study was to assess where mid-cap international businesses see the greatest opportunities for further growth, as well as which markets will have the biggest impact on their balance sheets in the next three years.  We sought to identify the strategies, critical success factors and challenges to cross-border growth encountered by those companies experienced in international expansion.

Almost all of the CFOs we spoke to believe that they will be successful in their overseas expansion initiatives - as long as they conduct proper research, make sure they have talented, local people on the ground and seek good, solid advice.

Please visit the BDO international website, which contains a global results summary, the global market opportunity index, summary pages from the individual country results and the survey methodology.

For more information on the key Australian findings, please access our Australian Insights page.

Please download a copy of the report here.