Consulting

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Strategic marketing

Are you getting the most out of your marketing investment? We work with you to determine the most effective approach to marketing for your business, from planning through to execution and measurement.

How can we help you?

Most importantly - we think differently about marketing. We take your focus off the tactical day-to-day needs and create a marketing strategy that aligns to the overall business and sets you apart from your competitors. And we always measure the success of your investment. Our consultants can fill the role of strategic marketing manager for your business, or we can work for you on an assignment basis.

Strategic Marketing Services include:

Strategic Marketing Plan
Marketing effectiveness analysis (capturing return of marketing spend)
Implementation planning and advice
Securing outsourced implementation services

We can also provide you with tactical marketing service solutions covering areas such as:

Deliverable implementation

Advertising / DM campaigns
Channel development and distribution management
Corporate identify and brand development
Customer relationship programs
Electronic marketing
Event planning and coordination
Online marketing and promotions
Publicity and press releases
Target market segmentation
Trade shows and exhibitions

Technology enablers for marketing deliverables

Expense tracking
Disbursement recovery
Online survey solutions
Online email mailing
CRM applications
Web content management solutions

Collateral production

Letterhead and stationary
Printed marketing collateral
CD Business cards
Banners & Signature
Product packaging
Promotional items
POS displays
Multimedia productions

Creative Resources

Graphic Design
Web Design
Search Engine Optimisation
Photography
Videography
Copywriters
Speakers & Entertainers
Image Consultants

Working together