Diamond model of business growth

The DIAMOND model provides a readily accessible summary of our experience of business growth. It is a working tool that allows us to help businesses avoid common pitfalls and reach their growth potential. The model ensures that businesses get the right advice at the right time so you can anticipate emerging issues and prepare for growth.

Modelling growth may, at first sight, appear to be an academic exercise but through the analysis of the behaviour of a number of growing businesses, patterns emerge. These patterns allow us to group and order our experience in dealing with entrepreneurial businesses.

"Rather like first time parents, many entrepreneurs believe their circumstances and experiences to be exceptional and without precedent. Although every child is unique, all children pass common milestones in their passage towards maturity. The same is true of adolescents and adults. And the same is true of growing businesses."

Practical models of business growth provide a useful catalyst for discussion and debate, frequently raising issues which may never have come to the surface otherwise. Above all, by focusing on the notion of development over time it encourages managers to escape the tyranny of the present and plan their businesses from a developmental perspective.

Understanding the DIAMOND model

Our model of business growth provides a universal template against which the progress of any commercial enterprise can be measured. It illustrates the characteristics of growing businesses in general, regardless of their size or the industry sector in which they operate.

The data we have accumulated and the tools we have developed will help entrepreneurs to deal with the present, anticipate the future and prepare for situations more effectively as they make the transition from one phase of growth to the next.

Making the DIAMOND model work for you

Arrange a face-to-face meeting with your BDO Kendalls business adviser
BDO Kendalls' business advisers bring to life the DIAMOND model by combining broad and valuable commercial experience with a comprehensive management tool that provides a wide coverage of all the key issues that directly and indirectly impact a business. 

Access our interactive tool - the DIAMOND Business Builder
To harness the power of the DIAMOND model, BDO Kendalls have developed an interactive tool - known as the DIAMOND Business Builder.  This tools contains a series of thought provoking modules that aim to unleash the best that the DIAMOND model can offer.    

Find out more

At BDO Kendalls we specialise in helping businesses, whether start-ups or multinationals, to grow. Through our own professional expertise and by working directly with fast-track organisations - and the entrepreneurs behind them - we have developed a robust understanding of the factors that govern business growth. Our objective is to use this knowledge to help our clients maximise their growth potential.

For general enquiries or advice on how we can help you to grow your business, please contact your local
BDO Kendalls diamond business adviser.