Five digital focus areas to transition your organisation out of COVID-19 recovery

05 May 2020

Kane Stavens , Executive Director, Digital & Technology Advisory |

The world has been on a digital transformation journey for years, and now more than ever organisations are realising just how important this journey has been and will continue to be if they are to remain relevant and successful in the future.

Over the past few years, we have travelled from thinking about opportunities to become digitised, to now taking a more operational focus with a view to accelerate, leverage and ingrain the digital transformation.

In recent times, COVID-19 has shown us the true representation of what disruption means. It is now an absolute reality that organisations must respond to the current situation.

The question organisations need to be asking now is ‘what does this mean once the dust has settled and we need to recover and reinvent to secure our long term viability?’

What does the future hold?

Nobody can be totally certain of this, but one thing is for sure, it will be different. Taking flexible working as an example. For many years it was a mantra of business, yet in Australia we remained sceptical of the safety, security and productivity of a remote workforce. In today’s COVID-19 world, we’ve started to prove it can work.

Organisations will still need to identify and engage with their clients/customers and stakeholders, produce valuable services, and ultimately have a viable business model. These three core components of business remain true for any type of organisation - Government, corporate, not-for-profit, or private business.

Five focus areas to transition out of COVID-19 recovery

So, how does an organisation effectively transition? How do they make sure those three core components of their operating model get the attention they deserve in a climate characterised by a significant amount of uncertainty. 

There are five transformation focus areas that organisations should be considering.

1. Clients, customers and stakeholders

  • What is the change in engagement or delivery channels as a result of digital disruption? Should these be rationalised and refined?
  • What are the changing expectations amongst this group as a result of digital accessibility?

2. Services

  • How can our services be redefined and optimised in a digital age?
  • What value are we providing through new digital channels and capabilities?

3. Operating model

  • How do we structure and resource to meet the new digital demand?
  • What must leadership focus on to ensure we have the right priorities and service delivery model?

4. Technology

  • What technologies should be retained/enhanced/removed so we remain relevant when operating under a new digital business model?

5. Partner Ecosystem

  • How do we ensure we have the right mix of partners to help us deliver in a new digital and agile world?

Starting the conversation about these five focus areas at the leadership level now is the key; being ready to hit the ground running in the months and years ahead will be essential to effective digital transformation.

If nothing else, functioning in today’s COVID-19 environment has proven many organisations do have the ability to be agile. Many have proven they can implement fit-for-purpose digital solutions for their clients, customers and their people. Countless have also embarked on new ways to use technology that allowed them to generate an income stream while their primary source was ‘shut down’. Being proactive and thinking ahead today will ensure the positives that can be gained from the digital transformation that has taken place recently will not be lost in the future.

If you are interested in learning more about how your organisation can harness the benefits of digital transformation to effectively transition into the future, get in touch with a member of BDO’s Consulting team today.

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