Greencross Limited cater for all kinds of animals: dogs, cats, fish, down to the smallest of hermit crabs. They love their pets. For Greencross, collaboration is key. It is not just about selling products. It's about the seamless integration of their entire service offering so that when people come and shop at Greencross they know they can get the product, as well as the best service, from not only the vets, but the grooming centre and the specialty pet retailer as well.
Greencross is a great example of an old business model (veterinary clinics) reinventing an existing concept, leveraging the synergies of a merger (with Petbarn) to provide a new, enhanced and integrated service to its consumers. The resulting growth achieved from this approach has seen the need to ensure they have a trusted adviser who is proactive with tax management and understands the Greencross Limited business.
BDO, led by Tax Partner Sharnie Mitchell, work with Ken and the team at Greencross to ensure the smooth day-to-day running of the business by functioning as the in-house tax manager – making sure the left and right hand talk to provide Ken with the peace of mind that allows him to focus on the continued growth of the business. As a long term tax adviser, BDO has assisted with pre-merger tax advice, income tax consolidations for both merging entities, employee share scheme implementation and finally the day-to-day tax compliance obligations of the Group.
Collaboration is the key to success for both businesses, with Sharnie ensuring BDO’s full service solution is one step ahead in relation to meeting the needs of the Greencross team, proving themselves as a trusted adviser and partner along the way.
“BDO is very reliable and they have never let us down. I can rely on them because they understand the business and they understand us. I would recommend BDO. They are a trusted partner.”
Kenneth Au, Deputy CFO, Greencross Limited
Video transcript
At Greencross we cater for all kinds of animals: dogs, cats, fish, even to the hermit crabs. We love our pets. For Greencross, it is very important that we have collaboration. It is actually the key for us. It's not just about selling products. It's all integrated, so that when people come and shop here they know that they can get the product, as well as the best service, and that includes the vets, the grooming centre, as well as specialty pet retailer.
BDO have provided a wide range of services to us. Sharnie has grown up with Greencross. They have seen how Greencross have grown over the years, so she has been a very reliable partner. She understands the business. She understands us, and how the executives work. More importantly, she understands the marketplace.
Initially we started in Tax but it's now expanded into other areas. Similar to the concept of us having the retail centre, the vet services, as well as grooming services under one roof, BDO has accepted the same attitude towards collaboration. They make sure the left and the right hand talks to one another. They give me a piece of mind. That leaves me to focus my attention back to the business.
BDO is very reliable. I can count on them. They will get things done, and they will get things done well. They have never failed us. That's a big statement to make. I can rely on them because they understand the business. They understand us. I would recommend BDO. They are a trusted partner.