Rethink acts as an extra dimension for strategic level consideration and discussion regardless of where in the cycle an organisation sits, or the measures already taken.

Companies will need to anticipate critical changes that will impact their business operations and value chains.

This could be as a direct result of initial actions to ensure ongoing business resilience, as well as planning to recover and optimise their operations in the short to medium term in an effort to achieve some form of normality.

However, it is accepted that the world will change as a consequence of COVID-19, therefore, businesses need to imagine this 'new world' as early as possible and 'rethink' how they will be positioned in it.

• Surviving COVID-19 business threats
• Building resilience to COVID-19
• Succeeding in the new reality.