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AI and advanced technologies are no longer future ambitions – they’re already transforming the way organisations operate. In Chapter 4 of our Techtonic States report series, we explore how organisations can grow their business edge by aligning technology investment with business objectives, ESG priorities, and measurable productivity outcomes.
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Read Chapter 3 of Techtonic States, where we explore how forward-thinking organisations can turn resilience into a strategic advantage, protecting their edge today and securing their growth for tomorrow.
BDO initially started the Techtonic States study in 2023, with a goal to envisage the future world of business using scenario planning techniques. In March and April 2025, BDO conducted a global opinion research study among 1,050 business leaders (C-suite and C-suite minus one).
The study captured insights into their current business challenges, opportunities and predictions for the future. Many of the questions asked were consistent with those in the 2023 research to enable meaningful year-on-year comparisons.
Respondents were from mid-market organisations (with an annual revenue of $50 million - $1 billion) and large enterprises ($1 billion - $5 billion). The study focused on ten markets: Australia, Canada, Germany, India, LATAM (Argentina, Brazil, Chile, Colombia, and Mexico), the Netherlands, Singapore, Spain, USA, and UK. Respondents were from the following sectors: financial services, private equity, manufacturing, technology, retail and consumer, education, real estate, construction, and healthcare.
