Jane Couchman smiles at the camera

Jane Couchman

Chief Strategy Officer

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Executive Summary

Jane is Chief Strategy Officer for BDO in Australia, actively engaging with our people, our clients and our communities to set and execute our priorities for growth in our chosen markets.

As part of the Executive team, Jane draws on her extensive experience as a Management Consultant to lead strategic initiatives and programs across BDO. She scans our economic and business environment looking for growth opportunities across people, clients and digital.

With a background in consulting, Jane brings experience across strategic planning, customer experience, operational improvements and transformation and change programs. As growth is being drawn from various parts of the professional services market, she brings insights from her experience across transport, energy, utilities, mining, education and insurance sectors.

One of Jane’s key focus areas is ensuring that BDO has a balanced strategy across people experience, client experience and digital experience. Further, she brings a strong purpose-led leadership style to drive a core focus on our values-based inclusive culture, a clear purpose statement of ‘Empowering people, realising possibilities’, and a constant focus on quality. These form the basis of our strategic decisions and direction.

Expertise

  • Strategic planning and execution
  • Engagement planning and execution
  • Values-led, inclusive culture and strategic direction
  • Governance and driving outcomes and results

Experience

Redesign and implementation of strategic framework

  • Conducted planning and redesign of a strategic framework to guide decision-making and investments over a four-year period
  • Designed, engaged and project managed the redesign
  • Delivered and implemented the framework across the entire organisation

Customer-led technology engagement strategy

  • Led development and annual review of internal technology strategy
  • Design a customer engagement strategy to drive value and outcomes for key stakeholders

Qualifications and affiliations

  • Bachelor of Business (Management)
  • Master of Business Administration
  • Harvard Business School Executive Leadership Program