Tourism & Hospitality Benchmarks


Parki provides a suite of business intelligence tools designed for the specific needs of tourist park and caravan park operators, providing comprehensive insights and performance metrics in real-time.

Information from popular cloud-based accounting systems is combined with property management data from RMS, Newbook and Seekom. Parki also gathers data from Google Website Analytics, Facebook, Expedia and more. This data is combined to present detailed insights on tourist park business performance in one single, easy-to-navigate location.

Tourist park business owners and operators can use Parki’s tailored dashboards to:

  • Discover trends in bookings and guest demographics
  • Compare against live industry benchmarks
  • Track and investigate key financial metrics
  • Analyse future bookings
  • Review guest feedback and social media data.

Visit for a comprehensive overview of the system, including an interactive tour of the various dashboard reports and packages available. Whether you’re a large, multi-site organisation or single-park operator, there’s a Parki package to suit your needs - including custom and one-off report options.

To better understand what Parki can do for you, read how Reflections Holiday Parks saved time and gain maximum value from their data, using this to inform decision making at every level of the business.


BDO is currently developing an annual club data insights tool - Clubalytics - and supporting report to benchmark key financial and operational metrics across the industry year-on-year.

This platform will provide our clients with unrivalled access to benchmarking information across key financial reporting metrics that will enable Club & Pub clients to assess their performance and decisions against the industry in a new, efficient, and interactive format.

Unlike other firms, we can call upon an extensive club database and this newly developed benchmarking tool - which collates annual report information from over 80 LCA member clubs - to work with our clients to set and review their own internal benchmarking and KPIs.

Clubalytics will:

  • Provide trend analysis in key financial reporting metrics over the past 5+ years such as EBITDA and Revenue
  • Allow clubs to review performance by LGA or revenue size
  • Enable clubs to review performance of their own KPIs against industry averages and BDO recommended KPIs
  • Allow clubs to set their own targeted benchmarks.