Cyber awareness must change behaviour


Published: 
Authors: Leon Fouche

Why the future of cyber security starts with people

The challenge is not awareness.
The challenge is behaviour.

Training completion is not preparedness

For years, organisations have invested in annual cyber security training, mandatory quizzes and phishing simulations. Leaders track participation and campaign results, but completion alone does not show whether employees will make safer decisions when faced with a genuine threat.

Most employees know the basics. They understand that suspicious links should be treated with caution, passwords should be protected and unusual requests should be questioned. The difficulty is applying that knowledge while dealing with deadlines, interruptions and competing priorities.

In practice, the problem is rarely that employees have never heard of phishing or password security. The challenge is recognising risk when a request appears credible, urgent and consistent with their day-to-day responsibilities.

Many traditional awareness programs are designed to deliver information and demonstrate compliance. They often rely on generic content that bears little resemblance to the situations employees encounter at work. Effective awareness should prepare people to recognise and respond to risk in real situations.

Design for how people work

Employees make decisions while moving between emails, meetings, applications and messages. They may be managing customer expectations, processing urgent requests or responding to senior colleagues.
Attackers take advantage of these working conditions. Fraudulent messages are deliberately designed to appear familiar or time-sensitive, encouraging someone to act before checking whether the request is legitimate.

This does not mean people are careless or inherently weak. It means their decisions are influenced by the circumstances in which they work.

Awareness programs should account for these pressures. Scenarios need to reflect actual working environments and provide employees with practical ways to pause, verify a request and report a concern without unnecessarily slowing down routine work.

Measure what matters

Completion rates show who attended training. They provide limited insight into how someone will respond to a convincing phishing email, an unexpected payment request or an impersonation attempt.
A more useful approach is to focus on the behaviours that have the greatest influence on risk. This includes whether employees:

  • Recognise the warning signs of a suspicious request
  • Verify unusual instructions through an appropriate channel
  • Escalate concerns through the correct process
  • Report mistakes early enough for the organisation to respond.

The aim is not to turn every employee into a cyber security specialist, but to help people apply what they know, particularly when they are under pressure.

Make training relevant

Employees do not all face the same risks.

A finance employee processing payments encounters different threats from an executive handling sensitive information. Developers, customer service representatives and operational personnel each work with different systems, data and third parties.

Awareness activities should reflect the employee’s responsibilities, level of access and exposure to relevant threats. A payment fraud scenario may be useful for finance teams, while developers may need greater focus on credentials, source code and software supply chains.

When employees see themselves in the examples presented, they pay attention. When training feels generic, they tune out.

A smarter approach

RISK BASED

Focus on the threats and behaviours most relevant to the organisation.

ROLE RELEVANT

Tailor learning to employee responsibilities, access and exposure.

PRACTICAL

Connect awareness activities to real decisions and working conditions.

OUTCOME FOCUSED

Measured to identify knowledge gaps and support behaviour change.

AI is making deception harder to detect

Artificial intelligence (AI) is making fraudulent messages and impersonation attempts more convincing and easier to produce at scale. Employees may encounter requests that are well written, personalised and difficult to distinguish from legitimate communication.

People are also interacting with AI-enabled tools through workplace applications, customer platforms and supplier services. This creates new decisions about what information can be shared, which outputs can be trusted and when human review is required.

Awareness programs need to keep pace with these changes. Employees should know how to protect sensitive information, verify suspicious requests and question an AI-supported output that appears incorrect or unusual.

Technology remains an important part of the organisation’s defence. However, automated controls cannot anticipate every situation. Employees still need practical guidance and clear escalation pathways when something does not look right.

Reinforce safer behaviours

An annual course may introduce important concepts, but it’s unlikely to support lasting change on its own.

Effective awareness is reinforced throughout the year and adjusted as threats and working practices evolve. Short, relevant activities can be used to address emerging risks or strengthen behaviours in areas where employees need additional support.

Organisations should also make it easy for people to report mistakes and suspicious activity. Employees may hesitate if the process is unclear or if they are concerned about being blamed. A supportive reporting culture gives security teams more opportunity to investigate and reduce the potential impact.

The aim is not to create a workforce that never makes mistakes. It’s to create one that recognises concerns earlier and knows what to do next.

Awareness must lead to behaviour change

Cyber Security Awareness Month is a useful reminder that providing information is only the beginning. The real test is whether employees can recognise a suspicious request, protect sensitive information and raise concerns before they become larger problems.

This requires more than annual training. Programs should reflect the risks employees encounter, account for how people work and reinforce practical behaviours throughout the year.

The strongest programs will not necessarily have the longest courses or the highest completion rates. Their success will be evident in the decisions people make when confronted with a real situation.

Awareness creates value when it changes behaviour. Better behaviour helps organisations identify risk earlier, respond more effectively and limit the impact of disruption.

Get in touch to learn how we can help your organisation strengthen its security behaviours through practical, role-relevant awareness programs aligned with the risks your employees face in their day-to-day work.

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