BDO's athlete development program

A track runner

Get ahead of the game, on and off the field

BDO's athlete development program focuses on the individual first and the athlete second. Our unique approach helps participants find their purpose, not only in sport but also in life. 

We work with athletes at all stages of their sporting career to ensure success and remove the word “transition” from their vocabulary.  

Your potential doesn’t end when the game does. By preparing for your life beyond sport now, you ensure personal success when the time comes to step away from your sporting career. We understand the pressure, the sacrifice, and the path ahead because we’ve lived it ourselves and want to help other professional athletes on the same journey.

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Program overview

This program is designed to support elite athletes in building a strong foundation for life beyond competition. Through a high‑performance approach to holistic career growth, you will develop capability across three key pillars:

  1. Investment fundamentals
  2. Financial management
  3. Business acumen

The program strengthens mindset and life balance while delivering practical knowledge in accounting for athletes, investment basics, business and entrepreneurship, and networking.

Built by those who understand the demands of elite sport, this program equips you with the skills, confidence, and perspective to succeed during your playing career and long after it ends.

Learning outcomes

Flexible teachable building blocks for holistic career growth, founded on financial literacy.
LIFE

Navigating challenges in building an identity and finding purpose

  • Career mindset
  • Personal goals and values
  • Future development plan
  • Retirement strategy.
SPORT

Performance, career, development

  • Networking and media
  • Emotional intelligence
  • Performance and identity
  • Intellectual property.
BUSINESS

Networking, financial literacy, business acumen

  • Types of investment
  • Business reporting basics
  • Startups and capital raising
  • Presentation skills.

Who should attend

The program is suitable for elite athletes in any sport and at any stage of their career who are motivated to learn new things and interested in taking an all-inclusive approach to their personal and professional development.

This program is for:
  • Athletes at the start of their career wanting a holistic approach to development
  • Athletes looking to improve business acumen
  • Athletes approaching a new stage in their career
  • Elite athletes juggling part-time work and study with the aim of becoming a full-time elite athlete.

Why join the program

This program equips you to build a strong foundation beyond sport, developing capability across investment fundamentals, financial management, and business acumen. 

As an elite athlete, your career is finite, but your potential is not. We know what it takes to prepare for what comes next, because we’ve walked that path ourselves.

Interested in learning more or participating in BDO's athlete development program?

Reach out to our program facilitator to learn more.