Brainlabs acquires Australia’s biggest digital independent media agency, Sparro

$$BDO.LiveSite.Deals.DealType$$Transaction Services
$$BDO.LiveSite.Deals.Industry$$Technology & Media
Sparro is a family-owned business formed in 2013 by the Bryant Brothers. The company offers digital marketing solutions across Australia, managing $200 million in advertising for brands such as Estee Lauder, Catch, Temple & Webster, Webjet and Destination NSW. 

Sparro has successfully completed the sale of the business to Brainlabs, a UK-based digital advertising company backed by private equity

With annual revenues of around $29 million, Sparro will become part of Brainlabs, enabling it to leverage the larger company's global reach. The Bryant Brothers will stay on in local leadership roles. The move is seen as a strategic decision to accelerate international growth and provide a competitive edge in the evolving digital advertising landscape. The acquisition reflects the industry trend where digital expertise has become a key factor, and Sparro aims to offer clients an alternative choice in collaboration with Brainlabs.

BDO Corporate Finance and Tax were engaged by Brainlabs to perform due diligence on Sparro ahead of its acquisition.